Search advertising

How do search ads work?
Search advertising works so that a person makes a search based on a keyword in a search engine and is presented a selection of companies that have positioned themselves among the first 11 competitors. 3 ads are located on the left and 8 on the right – if the number of ads is lower than 7, the ads are displayed in the footer. The order of the adverts is determined by the functioning of the keywords, based on their quality score. The company only has to pay when a searcher clicks on an ad. Watch here an explanatory video of the AdWords system:  Google AdWords.

Why use help with Google AdWords campaigns?
Click price depends on how much time your client spends on your website accessed through the keyword. If the client stays on your website longer and this period is shorter in the case of your competitor, your position is better. Google determines the position with rating, i.e. Google grade. The maximum points are 10/10, if a word remains below 7 points, click prices are higher and the position worse. The position can, of course, be raised with the price, but if the rating is poor, this is pointless in a longer perspective – the darkest scenario is that Google prohibits the use of the words.
The standards of the website also play an important role in Google positions. Each search engine has its specific standards, which must be followed and updated every year. Updating of the website or SEO is a very important part of the Google keyword system!
Our job is to keep your company’s click price as low and the position as high as possible.
Preparation of a Google AdWords campaign
Word analysis (we use a thorough analysis to determine what your potential customer is searching and where your competitors are located)
Monthly statistics (we will send you monthly statistics about functioning words and advise you which keywords should be replaced)
Discounted click price (working with words every day, we are able to ensure you the best position by lowering the click price)
Improvement of the position (we are able to improve positions at a favourable price by choosing the right keywords with directions to the website)
Optimisation of words (we optimise and audit the keywords, which fit the service best)
Optimisation of sentences (the structure of sentences is important in positioning keywords. We prepare sentences so that they would be attractive to a potential client)
Positions of competitors (we analyse the position of your competitors and advise you what to update on the website to improve your position)
Daily word inspection (we manage keywords on a daily basis, which is very important, since click prices and positions are constantly changing in the Google AdWords system)
Replacement of non-functioning words (we replace non-functioning keywords free of charge)
Assistance in getting non-functioning keywords to work (website optimisation measures)